This was definitely one of the cooler minisites we did at Parsek. The concept was that, since the car used smart-cards to remember the driver’s preferences, we used a DNA-like menu. The composition was very peculiar and multi-layered but it featured all the standard gadgets, like a 360° external and internal view, color selector, image gallery, desktops, a screensaver, and e-cards. The music was done by Jan and the motion graphics by Ozi.

Because the internet teaser campaign wasn’t done by Parsek, it was clear that we still hadn’t gained enough of the client’s trust, but they were so pleased with the result that from then on, they’ve been collaborating with Parsek exclusively on all internet projects. Following the launch of this minisite, we redesigned the official Renault Slovenija site and did many more promotional minisites.

Although, I did suffer from heavy eyestrain and headaches while doing the site because of the constant flashing.

We also did a version of this minisite for Renault Japan, but they wanted us to lose the semi-transparent blue belt that covered the car because, apparently, customers kept asking them if they have the light-blue color in stock.

Launch minisite

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